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The second important initiative undertaken under the NABARD Watershed Project in Koppal taluk is the promotion of floriculture as a sustainable livelihood activity. This project was designed to empower rural households by diversifying their income sources and improving their standard of living. A total of 8 beneficiaries were selected to participate in this initiative, ensuring that the support provided was need-based and could create visible impact at the household level.
“Blooming flowers, blooming lives.”
All eight beneficiaries were encouraged and guided to cultivate commercial flower crops such as jasmine, marigold, and shevanthige (chrysanthemum). With technical support and proper planning, the plantations were established successfully, and within a short span, the plants started yielding flowers in good quantity. The beneficiaries are now able to sell their produce regularly, which has provided them with a steady and reliable source of income.
To ensure that the farmers did not face challenges in selling their flowers, proper marketing arrangements were put in place. Local agents were identified and linked to the farmers. These agents visit the fields directly to collect the flowers, saving time and effort for the beneficiaries. The collected flowers are marketed further, and the payments are made to the farmers on a weekly basis. This system has ensured transparency, timely payments, and the elimination of middlemen exploitation, thereby making the venture more profitable.
The positive results of this intervention are clearly visible. The economic status of the beneficiaries has improved significantly, and their families are progressing well in terms of livelihood security and financial stability. The additional income from floriculture has reduced their dependency on traditional income sources and enhanced their resilience against uncertainties in agriculture.
In addition to floriculture, further support was extended to these 8 families to diversify their income streams. As part of the livelihood enhancement activities, 4 beneficiaries were provided with cows for dairy farming, while the remaining 4 beneficiaries received Ram Bulla sheep for small ruminant rearing. Both dairy and sheep rearing have proved to be highly beneficial, as the beneficiaries are now earning additional income from milk and sheep sales alongside floriculture.
All the 8 beneficiaries have shown great commitment in taking proper care of both the flower crops and the livestock. Their efforts, combined with the timely support provided under the NABARD Watershed Project, have resulted in substantial improvements in their household income levels. Today, these families stand as a testimony to how integrated livelihood activities such as floriculture and animal husbandry can transform the socio-economic conditions of rural households.
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